Amazon has launched 15-minute grocery deliveries to locations across the UK after partnering with US rapid delivery firm Gopuff. The launch means shoppers can order thousands of grocery products including alcohol, snacks and fresh food at any time of day.
Gopuff promises same-day delivery from local "micro-fulfilment centres" with orders arriving in under an hour and as fast as 15 minutes, available all day, every day. The Pennsylvania-based company was one of a clutch of ultra-fast grocery delivery companies that expanded quickly during the Covid-19 pandemic when lockdowns heightened consumer demand.
Rival exits market
Turkey-based rival Getir pulled out of the UK, Europe and the US last year after its finances came under pressure and it kickstarted a cost-cutting drive. Amazon's UK roll-out of Gopuff follows an initial launch to residents in Birmingham and Salford in May.
The service is now available in Birmingham, Bristol, Cambridge, Cardiff, Chessington, Coventry, Derby, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Salford, Sheffield and Swansea. It joins grocery retailers Morrisons and Iceland, which are available to Amazon's UK customers.
Partnership expands choice
Russell Jones, Amazon's director of grocery partnerships, said: "We are always working to give customers more choice and more convenient options to have their groceries delivered." Jones added: "The new launch with Gopuff brings our customers access to a convenient and affordable way to access their everyday groceries."
(PA/London) Note: This article has been edited with the help of Artificial Intelligence.
